How AI tools can improve your business: A guide

Artificial intelligence (AI) technologies have opened up countless new opportunities for businesses of all sizes worldwide. AI provides deep insights like never before and helps make many business processes more efficient.  

Implementing AI tools for business helps simplify routine tasks, speed up many processes, and reduce costs. Such types of solutions can analyze large amounts of data, automate repetitive operations, and much more. In 2024, more than 83% of businesses say that using artificial intelligence is a strategic priority.  

In today’s article, we will take a closer look at what types of AI solutions for business exist, where they can be applied, how to choose an AI tool for your company and much more. 

What are AI tools for business? 

AI tools for business are smart assistants that change the way companies do business. Previously, it took hours or even days to solve many issues, but today, thanks to technologies such as artificial intelligence, processes are becoming much simpler and faster. This is not about robots that are taking over the world, but about programs that help analyze data, find solutions and optimize work processes. 

AI tools work on the basis of machine learning – technologies that learn from data and can make predictions or recommendations. For example, they can analyze customer behavior, offer new ideas for business development and even automate routine tasks. 

AI-powered solutions are already actively used in a variety of areas. From marketing to finance – such solutions help companies be flexible, quickly respond to market changes and make more accurate forecasts. If earlier data analysis was available only to large corporations, today AI software for companies are available to companies of any size, and this opens up huge opportunities for growth and development. 

Free consultation on AI tools with Software Aspekte 

Software Aspekte offers a range of AI services. We can: 

• analyze your current operations; 

• select areas where AI can be beneficial; 

• recommend solutions for improvement; 

• deliver a workshop for your business on the fundamentals of AI technology and its potential applications; 

• tell how to implement AI tools in your business. 

We work with a wide range of AI models including Azure AI, OpenAI, Alef Alfa, Google Bard and more, tailored specifically to your needs and preferences. To learn more, contact our team. 

Types of AI tools and their applications 

AI tools are becoming more versatile and cover various aspects of business. There are more types of AI tools. Let’s look at the most popular ones that are currently used by many companies. 

AI tools for data analytics and predictions 

This type of tool helps businesses collect, analyze, and interpret data. It can be used to predict trends, assess risks, and determine development strategies. For example, AI for data analytics helps identify key sales trends, improve inventory management, or analyze customer behavior. These same tools are used in marketing, finance, and even HR. 

AI tools for automating workflows 

Automation is one of the most powerful ways AI simplifies workflows. With AI workflow automation, tools can handle repetitive or labor-intensive tasks like order processing, logistics management, and maintaining customer databases. By automating business tasks with AI, companies save time and resources, making their operations more efficient. These solutions are used across various industries, from manufacturing to marketing, where AI plays a key role in automating advertising campaigns or managing social media interactions, freeing up teams to focus on more strategic tasks. 

AI tools for personalization and recommendations 

AI tools for business responsible for personalization analyze customer preferences and offer relevant recommendations based on this data. For example, AI for marketing allows companies to create customized offers, automate content selection for users, or customize advertising to specific target audiences. The same approach can be useful in other areas, such as online stores or streaming services, where precise customization to user needs is important. 

AI tools for customer interaction 

Chatbots, virtual assistants, and voice assistants are AI tools for companies that improve customer interaction. They can answer questions, solve problems, and assist users 24/7. These tools are also used in customer support, sales, and even HR, where AI helps in the hiring process by answering candidates’ questions. 

AI tools for visual recognition  

Visual recognition tools are used to analyze images, videos, or other visual data. For example, they can identify objects in images, recognize faces, or analyze videos in real time. This can be used in retail to track shopping preferences, in security to control access, or in medicine to diagnose images. 

AI tools for cybersecurity  

This type of AI helps protect businesses from cyberattacks and other threats. AI tools for business can analyze network traffic, detect anomalies, and prevent hacks before they cause harm. Such solutions are especially important for banks, IT companies, and all organizations that work with sensitive data. 

How to choose the right AI tool for your business? 

AI tools can make a huge difference to your business, but it’s important to choose the ones that are truly useful and effective for your business. Here are some criteria and steps to help you find the best AI tool for small businesses or larger companies. 

Identify your needs 

Before diving into the world of AI solutions, identify the specific tasks you want to automate or improve. Do you need more analytics? Do you want to automate your marketing or improve customer engagement? Understanding your goals will help you narrow down the list and choose AI tools that will deliver real value. 

Evaluate your budget 

AI tools for companies can vary greatly in cost. Small businesses may be looking for solutions with more flexible pricing, while larger companies are willing to invest in complex systems. It’s important to find a balance between price and functionality. Sometimes the best solutions are those that offer basic functionality at a reasonable price, especially if your business is just starting out with AI. 

Prioritize easy integration 

Choose a tool that can be easily integrated with your company’s existing systems and processes. If an AI tool requires complex setup or an overhaul of the entire infrastructure, it may not be the best option. Look for solutions that can be implemented quickly and without large employee training costs. 

Evaluate reviews and ratings 

Before making a final choice, it is useful to conduct an AI tools review. Study how other companies use these tools, read reviews and ratings. This will help you understand which solutions work well in similar business scenarios and what challenges you might face when using them. 

Test before you buy 

Many AI tools for business offer free trials or demos. This is a great way to see how a particular tool works in your environment and whether it suits your needs. Don’t be afraid to test several options before you finally decide which one will be your main one. 

Evaluate support and training 

A good AI tool should come with quality support and training offerings. Pay attention to what resources the vendor provides: are there available guides, video tutorials, or a support team ready to help you through each step of the implementation. 

Consult with AI specialists 

AI specialists work with different tools every day and know the market well. They will be able to quickly assess your situation, understand your tasks and help you choose the best solution that will really benefit your business. Software Aspekte team can conduct a free consultation and help you choose an AI tool specifically for your request and needs. 

Best AI tools for business 

Now, let’s take a look at the best AI tools for business that help automate tasks, improve analytics, and increase operational efficiency. Whether you have a large company or are looking for the best AI for small business, these solutions will suit different needs. 

ChatGPT 

It is one of the most popular AI solutions for business process automation. ChatGPT is a powerful AI-powered text processing and response generation tool that helps businesses automate customer support, write content, and even analyze data. With the ability to conduct real-time conversations, ChatGPT is great for creating chatbots, providing 24/7 customer support, and automating routine communication tasks. 

Microsoft Co-Pilot 

Microsoft Co-Pilot is integrated into programs like Word, Excel, and other Microsoft 365 products to help users create and edit documents, perform complex calculations, and analyze data. For businesses, this means increased efficiency, as Co-Pilot can generate reports, create presentations, and automate data processing, freeing up time for more important tasks. 

Gemini (formerly “Google Bard”) 

Gemini is one of the best AI for business from Google that combines text generation and data processing capabilities, including multimodal features. It can analyze text, images, and video, helping businesses gain deeper insights and create content from a variety of data sources. Gemini is suitable for companies that want to improve customer engagement, automate routine tasks, and implement innovative solutions for working with large volumes of information. 

Jasper 

Jasper is an AI-powered writing and marketing content creation platform. It is one of the best AI tools for marketing. Jasper helps generate advertising texts, social media posts, email newsletters, and more. It is useful for businesses that need to quickly create quality content for marketing campaigns, saving time on copywriting and maintaining a consistent brand tone. 

Pictory 

Pictory is a tool that turns text content into videos. It is the perfect assistant for marketers and content managers who need to quickly and easily create videos based on blogs, articles or scripts. Pictory helps businesses create striking videos without the need for in-depth knowledge of video editing, which greatly simplifies the process of creating visual content. 

Murf 

Murf is a tool for creating high-quality voiceovers using artificial intelligence. It converts text into natural voice playback, which is useful for creating podcasts, videos or training materials. Murf helps businesses save on professional voiceovers by providing a quick and easy way to create high-quality voiceovers. 

Conclusion 

In this article, we discussed how AI can significantly improve business processes – from automating routine tasks to improving the quality of decision-making. Using AI tools for companies can help optimize workflows, reduce costs, and increase productivity. Regardless of the size of the business, implementing AI can be a decisive factor in increasing efficiency and competitiveness. 

If you are looking for customized AI tools for business, we are ready to help. Software Aspekte offers full AI development services for your business, ensuring seamless integration and maximum benefit from technology. Get in touch with us for a free consultation.